Customs stop fake Super Bowl rings heading to Jerseyville
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By Steven Spencer

Photo courtesy of the
U.S. Customs and Border Protection
A shipment of 422 counterfeit Super Bowl rings were stopped by customs officers in St. Louis earlier this month. According to U.S. Customs and Border Protection, the shipment was arriving from China and heading to a residence in Jerseyvile.
More than 400 counterfeit Super Bowl champions rings were seized by U.S. Customs and Border Protection (CBP) while en route from China to a residence in Jerseyville.
According to a press release issued Monday, Nov. 28, from the U.S. Customs and Border Protection, the shipment of 422 rings were seized at a consignment operations hub in St. Louis on Friday, Nov. 11.
“An import specialist determined the rings were not authentic and that they bore an infringing trademark owned by NFL Properties that had been recorded with CBP for border enforcement through the e-Recordation program,” the release stated. “If the items were genuine, the total manufacturer’s suggested retail price (MSRP) for this shipment would have been worth $300,000.”
The release continued that with the rapid growth of e-commerce its easier for customers to receive counterfeit goods through online vendors, while counterfeit jewelry “continues to flood the e-commerce market.”
“As consumers increasingly purchase from online or third-party vendors, our officers are at the frontline to guard against defrauders expecting to make money selling fake merchandise,” St. Louis’s Port Director said in the release.