Harpole’s Heartland Lodge, located in Pike County, Illinois was selected as a filming location in the state of Illinois national tourism campaign, a $30 million ad campaign promoting Illinois unique tourism destinations across the state. This ad campaign will be marketed nationally through multiple outlets, including cable TV networks, to help boost tourism across the state of Illinois.
A production team of over 50 people took over the lodge to film the commercial. Jane Lynch can be seen at Heartland’s Original Lodge in front of the Great Room’s Fireplace playing guitar. Jane, who is an Illinois native, has had a very successful career in Hollywood- winning a Golden Globe and Emmy Award.
“We’re excited to be a part of the “Middle of Everything” campaign and to promote the beauty and diversity of West-Central Illinois. With our intricate lodging options, several on-site activities, recreation opportunities and local attractions create an unapparelled experience unlike anywhere else in the Midwest that attracts guests from across the globe to enjoy year-round! We expect this ad campaign to boost local tourism within the community as outdoor recreation tourism continues to grow in popularity,: said Gary Harpole, Heartland’s owner.
