Innovation lies at the heart of Illinois farming
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By CRAIG RUPP
Founder and CEO, Sabanto Ag
Farmers have always been innovators. Long before “agtech” was a buzzword, they were hacking their own equipment, solving problems in the field, and adapting to the change of each season.
But beyond seasonal shifts, every generation of farmers has faced a moment when they had to adapt to broader shifts in the industry, from the tools they use to the climates in which they operate.
The ones who embraced innovation have always been the ones who endured.
Today, a new frontier of innovation represents a generational opportunity for the agricultural industry and for family farms across Illinois. Artificial intelligence, automation, and data-driven decision-making are fundamentally reshaping what it means to farm in the 21st century.
Frankly, this couldn’t come at a better time. Farming communities across the state (and as close as exurban Chicagoland) are shrinking. Younger generations are leaving family farms because they want a future that aligns with their upbringing: tech-forward, innovative, and filled with possibilities they can’t even yet imagine.
Accelerating innovation in agriculture could be the tipping point in the reversal of rural brain drain. The truth is our industry is as dynamic and forward-looking as any other tech-driven career. The more we embrace innovation in our fields, the more incentive we give to the next generation of talent to remain rooted where their families have been for generations.
I grew up on a farm where hard work meant long hours and heavy lifting. Today, many farm kids grow up playing Farming Simulator, learning about resource allocation, crop rotation, and investment strategy in a digital environment. It’s easy to dismiss that as a game, but in many ways, they’re gaining a foundation in the farming business that I never had. They’re comfortable with data, software, and systems thinking — the very same skills agriculture now needs to thrive in this digital era.
That’s why the conversation around technology in agriculture must shift from fear to opportunity. Artificial intelligence isn’t coming to replace farmers; it’s coming to help them work smarter, make better decisions, manage resources more precisely, and ultimately reclaim something every farmer wishes they had more of: balance. AI can oversee multiple machines in the field, anticipate maintenance issues, or allocate inputs across varying soil conditions in real time. It’s not the farmers’ competitor; it’s their collaborator.
At my company, Sabanto in Itasca, we’ve seen what that collaboration looks like in practice. We build autonomous tractors equipped with AI tools that allow farmers to work smarter, not harder. The technology lets operations run around the clock safely, giving farmers more flexibility in their days and more predictability in their seasons. In dozens of deployments across the Midwest, not a single farmer has reduced their workforce because of our advanced technology. Rather, they’ve scaled operations, taken on more acres, and improved their quality of life.
One wheat farmer we worked with recently replaced an aging $2 million tractor and seeder with smaller, AI-driven systems that cost a fraction of that and produced equal or better output. His motivation was financial sustainability and freedom, not labor savings. That’s what this technology represents: A way to do more with less without losing the human element that defines farming.
Of course, for innovation to take root, policy must keep pace. Illinois agriculture contributes more than $25 billion annually to the state’s economy, supported by a growing ecosystem of ag-tech startups and research institutions. Yet some proposed regulations would impose costly compliance burdens on any company using AI — rules that risk discouraging exactly the kind of experimentation that keeps Illinois competitive. Smart, balanced oversight can ensure accountability without choking the ingenuity that fuels rural renewal.
The bottom line is simple: Technology is the next tool in the evolution of agriculture in Illinois, and across the nation. Embracing innovation today will ensure that the next generation sees farming as a path forward.
Craig Rupp is the founder and CEO of Sabanto Ag, an Illinois company creating simple, safe, and cost-effective technologies that enable the future of agriculture.
