ThriVe Metro East Announces New Name: Vitality Women’s Clinic

By Editor | December 11, 2025 |

After 30 years of serving women, children, and families across the Metro East region, ThriVe Metro East is pleased to announce that the organization will officially transition its name and branding to Vitality Women’s Clinic effective January 1, 2026.
This milestone marks the beginning of an exciting new chapter, one that honors a remarkable legacy while positioning the organization for expanded impact, enhanced visibility, and deeper connection with the next generation of women.
“This is not a change in our mission—it is a bold continuation of it,” said Jackie Duty, Executive Director. “For three decades, ThriVe Metro East has been a lifeline for women facing some of life’s most difficult decisions. As Vitality Women’s Clinic, we will continue offering the same compassionate, life-affirming care while building the future of this ministry with greater reach, renewed clarity, and expanded services.”
Vitality Women’s Clinic will continue offering free, confidential services, including pregnancy testing, limited obstetric ultrasounds, STD testing and treatment referrals, options education, and connections to ongoing community resources. All services will remain free of charge, judgment-free, and delivered with compassionate excellence.
Transition Timeline
■ Now through December 31, 2025: ThriVe Metro East continues operating under its current name while preparing the community for the transition.
■ January 1, 2026: The organization will officially begin operating as Vitality Women’s Clinic, with updated signage, digital platforms, and printed materials.
■ Throughout 2026: Expanded outreach, strengthened digital campaigns, and new partnerships will help reach more abortion-vulnerable women across the Metro East.
Clinic hours, operations, and services will continue uninterrupted throughout the transition.
How the Community Can Support This Next Chapter
As the organization steps into its new identity as Vitality Women’s Clinic, community support will play a crucial role in expanding reach and sustaining life-saving care.
Become a Monthly Partner
Monthly support is the backbone of the ministry. Consistent giving allows the clinic to:
■ Serve more women facing unexpected pregnancies
■ Provide free ultrasounds, testing, and consultations
■ Expand digital marketing to reach abortion-vulnerable women
■ Maintain medical staffing and essential services
■ Launch new programs and strengthen community education
“Monthly donors are our lifeline,” said Duty. “Their generosity ensures that no woman is ever turned away because of cost or circumstance. Even $30 a month can literally save a life.”
Those interested in becoming a monthly donor can visit https://www.thrivealiveme.org/ or contact the development team for more information.
Support Through the Jingle & Bid Online Auction
One of the most exciting opportunities to support the transition to Vitality Women’s Clinic is through the annual Jingle & Bid Online Auction, featuring more than 100 incredible items donated by generous local businesses and supporters.
The auction is live from November 25 through December 5, offering holiday gifts, unique experiences, artwork, travel packages, gift cards, family activities, and more—all while raising essential funds for the clinic.
“When people bid in the Jingle & Bid Auction, they’re not just winning great items—they’re giving hope to women and saving lives,” Duty said. “Every winning bid helps us meet our year-end goals and launch Vitality Women’s Clinic from a place of strength.”
Auction Link: https://secure.qgiv.com/event/jinglebidonlineauction/
Invitation to Tour or Connect
Community leaders, pastors, business owners, and supporters are invited to schedule:
■ Clinic tours to see the mission in action
■ On-site presentations for churches, civic groups, and businesses
■ Partnership discussions to explore volunteer or financial support opportunities
“We are deeply grateful for the faithful support that built this ministry,” Duty said. “Now, as Vitality Women’s Clinic, we are ready to carry this mission into the next generation with strength, clarity, and hope.”
For more information, to become a monthly donor, or to schedule a tour, please contact Jackie Duty at [email protected]
About ThriVe Metro East / Vitality Women’s Clinic
For 30 years, ThriVe Metro East has provided free, life-affirming medical services, education, and support to women across the Metro East region. Beginning January 1, 2026, the organization will operate under its new name, Vitality Women’s Clinic, continuing the same mission with renewed energy, expanded outreach, and a commitment to empowering the next generation of women.